J.Lo by Jennifer Lopez is a high end, trendy line of clothing and perfume inspired by actress Jennifer Lopez. Fashions are available for adults and juniors. Lopez' other fashion venture, the Sweetface fashion line, was co-owned by Lopez and Andy Hilfiger - the brother of well-known fashion designer Tommy Hilfiger.http://nymag.com/fashion/fashionshows/designers/bios/jenniferlopez/

Sweetface actually halted production with the spring 2009 line of clothing, though J.Lo by Jennifer Lopez is still up and running. The clothing line was described as "on hiatus," meaning it could be re-introduced at some point in the future.http://www.usmagazine.com/stylebeauty/news/jennifer-lopez-shuts-down-clothing-line-2009256

This page provides information about the JLo clothing line, which features a range of clothing—from jeans and t-shirts to dressier evening wear.

J.Lo by Jennifer Lopez initially focused on chic jeans, t-shirts, perfume, and accessories. In 2003, Lopez teamed up with Andy Hilfiger, brother of designer Tommy Hilfiger, to design the high end clothing line Sweetface. The Sweetface collection included upscale tops, pants, dresses and skirts in a variety of colors and materials.http://www.sweetface.com/collectionJustSweet was a line that is meant to be slightly more casual and affordable.

The re-imagined J.Lo by Jennifer Lopez tag was introduced in Fall 2008 and sold outside of the U.S.